What is a cookie?

A cookie is a piece of software code that an internet web site sends to your browser, when you access information at that site. A cookie is stored as a simple text file on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie.

Performance cookies

These cookies are used to monitor the use of our website

Google Analytic Cookies

Google Analytics is a web analytics service provided by Google, Inc. ('Google'), to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit the University website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you.

Cookie Name	Expiration Time	Description
__utma	2 years	This is the main way Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made.
__utmb	30 minutes	It stores the number of pageviews in the current visit and the start time of the visitor's current visit.
__utmc	End of browser session	The __utmc cookie is the session cookie.
__utmz	6 Month	This is the traffic source cookie.
__utmt	10- minutes	it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites.
__utmv	2 years	It is a persistant cookie

 

Advertising Cookies

Advertising companies use third-party cookies to track a user across multiple sites. In particular, an advertising company can track a user across all pages where it has placed advertising images or web bugs. Knowledge of the pages visited by a user allows the advertising company to target advertisements to the user's presumed preferences.

How does DoubleClick use cookies?

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

DoubleClick cookies contain no personally identifiable information. With the user’s permission, information associated with the DoubleClick cookie may be added to the user’s Google Account.

How do we turn off cookies in browser?

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.